Scales
Antecedents and Outcomes of Nation Brand Love–Model Questionnaire
A psychometric review of the Antecedents and Outcomes of Nation Brand Love--Model Questionnaire (Yadav, Paul,...
# Word of Mouth
42 results
Scales
Behavioral Brand Loyalty Intentions
A psychometric overview of the Behavioral Brand Loyalty Intentions scale, developed by Pratt et al....
September 24, 2026
•
Dr. Mohammed Looti
Scales
Superiority (Purchase-Related)
A comprehensive psychometric analysis of the Purchase-Related Superiority scale (Ruvio et al., 2020), examining how...
September 24, 2026
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Dr. Mohammed Looti
Scales
Reluctance to Criticize Companies
A comprehensive psychometric guide to the Reluctance to Criticize Companies (RCC) scale developed by Hydock,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Referral Costs
A comprehensive academic analysis of the Referral Costs Scale (Gershon, Cryder, & John, 2020), detailing...
September 23, 2026
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Dr. Mohammed Looti
Scales
Recommendation of the Real Estate Agent
The Recommendation of the Real Estate Agent scale (Kidwell et al., 2020) is a validated...
September 23, 2026
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Dr. Mohammed Looti
Scales
Product Purchase Interest (PPI-N)
The Product Purchase Interest (PPI-N) scale is a 3-item psychometric instrument developed by Minjung Han,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Loyalty to the Service Provider
A comprehensive psychometric guide to the Loyalty to the Service Provider scale, developed by Herhausen...
September 23, 2026
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Dr. Mohammed Looti
Scales
Knowledge of the Brand (Other Person)
The Knowledge of the Brand (Other Person) scale is a 3-item psychometric measure developed by...
September 23, 2026
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Dr. Mohammed Looti
Scales
Friend’s Expected Attitude About Being Referred (Positive)
Comprehensive academic overview and psychometric profile of the Friend’s Expected Attitude About Being Referred (Positive)...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attachment to a Person Scale (ATPERS)
The Attachment to a Person Scale (ATPERS) is a 3-item psychometric measure developed by De...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Behavioral Intentions Toward the Ad Product (BIAP)
Comprehensive academic overview of the Behavioral Intentions Toward the Ad Product (BIAP) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti