Scales

Resort Word-of-Mouth Intention

A comprehensive academic psychometric profile of the Resort Word-of-Mouth Intention (RWOMI) scale, detailing its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Interpersonal Similarity (PIS)

A comprehensive academic analysis of the Perceived Interpersonal Similarity (PIS) scale, a 3-item psychometric measure...

September 12, 2026 • Dr. Mohammed Looti
Scales

Altruistic Review Motivation

The Altruistic Review Motivation (ARM) scale measures the degree to which an individual's motivation for...

September 12, 2026 • Dr. Mohammed Looti
Scales

Retail Store Loyalty Intentions (RSLI)

A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...

September 12, 2026 • Dr. Mohammed Looti
Scales

Altruistic Word-of-Mouth Motivation (AWOMM)

A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Grandiosity (PGrand)

Comprehensive psychometric overview of the Perceived Grandiosity (PGrand) scale by Packard, Gershoff, and Wooten (2016),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Word-of-Mouth Likelihood Scale (WOMG)

Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Review Quality Scale (RVHL)

The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Informativeness Scale (IGS)

A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...

September 12, 2026 • Dr. Mohammed Looti
Scales

Opinion Leadership Scale

A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...

September 7, 2026 • Dr. Mohammed Looti