Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
# Word of Mouth
42 results
Scales
Price Mavenism Scale (PMS)
A definitive academic review of the Price Mavenism Scale (PMS), an instrument designed to assess...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Post-Trip Behavioural Intentions Scale (PTBIS)
A psychometric review and complete instrument guide for the Post-Trip Behavioural Intentions Scale (PTBIS) developed...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Net Promoter Score (NPS)
A comprehensive academic analysis of the Net Promoter Score (NPS), detailing its theoretical origins, psychometric...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Customer Loyalty Scale (CLS-Zeithaml)
The Customer Loyalty Scale (CLS-Zeithaml), developed by Zeithaml, Berry, and Parasuraman (1996), is the gold...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Word of Mouth Intentions Scale (WOM)
A comprehensive psychometric analysis of the Word of Mouth Intentions Scale (WOM) developed by Zeithaml,...
September 5, 2026
•
Dr. Mohammed Looti