Scales
Attitude Toward Sharing the Information (ATSI)
The Attitude Toward Sharing the Information (ATSI) scale is a 3-item psychometric measure designed to...
# Word of Mouth
42 results
Scales
Brand-Related Behaviors (Positive) (BRRB)
Comprehensive academic overview of the Brand-Related Behaviors (Positive) (BRRB) scale, a 5-item psychometric measure of...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Attachment of the Reviewer (BARV)
The Brand Attachment of the Reviewer (BARV) scale is a 4-item psychometric instrument developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Word-of-Mouth (On-line) (ATWOM)
The Attitude Toward Word-of-Mouth (On-line) (ATWOM) scale is a 6-item psychometric instrument developed by Khare,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Social Benefits) (WOM)
A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leadership (Product Category Specific) (OL)
A comprehensive psychometric guide to the 6-item Opinion Leadership (Product Category Specific) (OL) scale developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Market Mavenism
The Market Mavenism (MM) scale measures an individual's propensity to act as a general diffuser...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Information Source Importance (Interpersonal Sources) (ISI)
Comprehensive academic profile and psychometric evaluation of the Information Source Importance (Interpersonal Sources) (ISI) scale...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Intention to Recommend (INTREC)
The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Dealership Relationship Commitment (DEALCOM)
A psychometric review of the Dealership Relationship Commitment (DEALCOM) scale developed by Brown et al....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Company General Attitude (CGA)
A detailed psychometric profile of the Company General Attitude (CGA) scale by Mathwick and Rigdon...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Customer Referral Programs (ACRP)
Comprehensive academic overview of the Attitude Toward Customer Referral Programs (ACRP) scale, detailing its psychometric...
September 12, 2026
•
Dr. Mohammed Looti