Scales

Brand Trustworthiness and Promise-Keeping

A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...

September 24, 2026 • Dr. Mohammed Looti
Scales

True Authenticity Seeking

True Authenticity Seeking is a psychometric scale developed by Bartsch, Zeugner-Roth, and Katsikeas (2022) measuring...

September 24, 2026 • Dr. Mohammed Looti
Scales

Iconic Authenticity Seeking

An in-depth academic examination of the Iconic Authenticity Seeking scale developed by Bartsch, Zeugner-Roth, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Personal Sincerity

A psychometric overview of the Perceived Personal Sincerity scale developed by Jacqueline R. Rifkin, Katherine...

September 24, 2026 • Dr. Mohammed Looti
Scales

Virtual Reality Sensory Immersion

A comprehensive psychometric guide to the Virtual Reality Sensory Immersion scale developed by Harz, Hohenberg,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Retail Experience Distinctiveness

A comprehensive psychometric guide to the Retail Experience Distinctiveness scale developed by Henkel and Toporowski...

September 24, 2026 • Dr. Mohammed Looti
Scales

Crowdfunding Exploration Framing Perception

Comprehensive academic profile and psychometric evaluation of the Crowdfunding Exploration Framing Perception scale (Zhang et...

September 24, 2026 • Dr. Mohammed Looti
Scales

Scale of Perceived Social Support-Family

A psychometric review of the Scale of Perceived Social Support-Family (MSPSS Family Subscale), examining its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Experiential Fun

A comprehensive psychometric guide to the Experiential Fun scale developed by Travis Tae Oh and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anticipated Retail App Attitude

A comprehensive psychometric guide to the Anticipated Retail App Attitude scale, examining its theoretical foundations,...

September 24, 2026 • Dr. Mohammed Looti