Scales

Perceived Ad Customization

A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Sports

A comprehensive psychometric analysis of the Attitude Toward Sports scale developed by Vieites, Goldszmidt, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Self-Reliance Aid

The Perceived Self-Reliance Aid scale measures donor beliefs regarding whether charitable interventions empower recipients to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Respect Toward Other Customers

A comprehensive psychometric analysis of the Salesperson Respect Toward Other Customers scale developed by Burchett,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Cross-Channel Review Confidence

A comprehensive psychometric guide to the Cross-Channel Review Confidence scale developed by Rahman et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Cigarette Attitude Ambivalence

Comprehensive academic overview of the Cigarette Attitude Ambivalence scale (Hamby & Russell, 2022), detailing its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response to the Ad

An in-depth academic review of the Negative Affective Response to the Ad scale, examining its...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Judgment Anxiety

A comprehensive psychometric guide to the State Judgment Anxiety scale, assessing acute evaluative apprehension, subjective...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphic Feature Perception

The Anthropomorphic Feature Perception scale is a validated 3-item psychometric measure assessing the extent to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concreteness

An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...

September 24, 2026 • Dr. Mohammed Looti