Scales

Ad Message Abstractness

A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Worries About the Crisis (COVID-19)

A comprehensive psychometric overview of the Worries About the Crisis (COVID-19) scale by Verlegh et...

September 24, 2026 • Dr. Mohammed Looti
Scales

Willingness to Provide Personal Information

A comprehensive psychometric review of the Willingness to Provide Personal Information Scale, measuring consumer data...

September 24, 2026 • Dr. Mohammed Looti
Scales

Abstinence Motivation Scale-Sex (AMS-Sex)

The Abstinence Motivation Scale-Sex (AMS-Sex) is an empirical psychometric instrument designed to assess the motivational...

September 24, 2026 • Dr. Mohammed Looti
Scales

Weather’s Effect on Mood (Positive)

A comprehensive psychometric guide to the Weather's Effect on Mood (Positive) scale developed by Chun-Tuan...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Warmth (Semantic Differential)

A comprehensive psychometric guide to the Brand Warmth (Semantic Differential) scale developed by Chu, Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Volatility

The Volatility Scale, developed by Keith A. Botner, Arul Mishra, and Himanshu Mishra (2020), is...

September 24, 2026 • Dr. Mohammed Looti
Scales

Value of Self-Expression

A comprehensive academic and psychometric review of the Value of Self-Expression scale, examining its theoretical...

September 24, 2026 • Dr. Mohammed Looti
Scales

Uncertainty Avoidance

A comprehensive psychometric review of the individual-level Uncertainty Avoidance Scale, detailing its theoretical foundation, psychometric...

September 24, 2026 • Dr. Mohammed Looti
Scales

Trust in the Retailer

A comprehensive psychometric overview of the Trust in the Retailer scale developed by Grosso, Castaldo,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Threat to Freedom (Message)

A comprehensive academic analysis of the Threat to Freedom (Message) Scale, assessing perceived message manipulation,...

September 24, 2026 • Dr. Mohammed Looti