Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
# Consumer Psychology
172 results
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Perceived Value Scale (PERVAL)
The Perceived Value Scale (PERVAL), developed by Jillian C. Sweeney and Geoffrey N. Soutar, is...
September 5, 2026
•
Dr. Mohammed Looti
Experiments
The That’s Not All Technique Experiment – Jerry Burger
A comprehensive academic examination of Jerry Burger's seminal 1986 study on the That's-Not-All compliance technique,...
September 5, 2026
•
Dr. Mohammed Looti