Dictionary

Advertisement: The Psychology of Persuasion

Explore a comprehensive academic analysis of advertising, covering its psychological underpinnings, theoretical models of persuasion,...

October 6, 2026 • Dr. Mohammed Looti
Scales

Consumer Escapism Scale (CES)

Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Depicted Movement in the Ad

Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Concept of Creativity (Task Generated)

A psychometric review of the Concept of Creativity (Task Generated) scale developed by Xu, Mehta,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Comprehensiveness of the Information

A psychometric evaluation and scale overview of the Comprehensiveness of the Information measure developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Salience

A comprehensive guide to the Communal Norms Salience scale (Malika, Maheswaran, & Jain, 2022), covering...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumer-Brand Personal Identification

A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Fidelity to Founding Values

The Brand Fidelity to Founding Values Scale (Biraglia et al., 2023) measures consumer perceptions of...

September 24, 2026 • Dr. Mohammed Looti
Scales

Belief in Personal Free Will

A comprehensive psychometric guide to the Belief in Personal Free Will scale, detailing its theoretical...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Media Post Authenticity

A psychometric review of the Social Media Post Authenticity Scale (Valsesia & Diehl, 2022), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Personal Sincerity

A psychometric overview of the Perceived Personal Sincerity scale developed by Jacqueline R. Rifkin, Katherine...

September 24, 2026 • Dr. Mohammed Looti
Scales

Influencer Genuineness Perception

Explore the Influencer Genuineness Perception scale (Rizzo et al., 2023), evaluating how sensory language shapes...

September 24, 2026 • Dr. Mohammed Looti