Scales

Brand Importance Scale

An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Relevance Scale (ARS)

A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Visual Appeal Scale (AVAS)

The Ad Visual Appeal Scale (AVAS), operationalized by Kim and Lakshmanan (2015), measures consumer perceptions...

September 12, 2026 • Dr. Mohammed Looti
Scales

New Measure of Brand Personality (NMBP)

The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...

September 11, 2026 • Dr. Mohammed Looti
Scales

Viewer Response Profile (VRP)

A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...

September 11, 2026 • Dr. Mohammed Looti
Scales

Arousal Seeking Tendency Scale (AST)

A comprehensive psychometric review of the Arousal Seeking Tendency Scale (AST) developed by Mehrabian and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Subjective Leisure Scales

The Subjective Leisure Scales (SLS), developed by Lynette S. Unger and Jerome B. Kernan in...

September 11, 2026 • Dr. Mohammed Looti
Scales

Attachment to Possessions Scale

A comprehensive academic analysis of the Attachment to Possessions Scale (APS) developed by Ball and...

September 11, 2026 • Dr. Mohammed Looti
Scales

TV Program Connectedness Scale

The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...

September 11, 2026 • Dr. Mohammed Looti
Scales

Compulsive Buying Index (CBI)

A comprehensive academic psychometric profile of the Compulsive Buying Index (CBI), a validated 6-item instrument...

September 7, 2026 • Dr. Mohammed Looti