Scales

Belief in Economic Mobility (BEM)

A comprehensive psychometric review of the Belief in Economic Mobility (BEM) scale developed by Sunyee...

September 16, 2026 • Dr. Mohammed Looti
Scales

Experimental Task Distraction (ETD)

The Experimental Task Distraction (ETD) scale is a 7-item psychometric measure used as a manipulation...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Character Social Conformity (ACSC)

The Ad Character Social Conformity (ACSC) scale, developed by Youn, Park, and Eom (2019) from...

September 12, 2026 • Dr. Mohammed Looti
Scales

State Belongingness (SB)

A comprehensive academic guide to the State Belongingness (SB) scale, exploring its psychometric properties, theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Product Quality Perception (CPQP)

The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Persuasion Susceptibility (APS)

A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Discount Magnitude (PDM)

A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Gain-Loss Framing Perception (AGLFP)

A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...

September 12, 2026 • Dr. Mohammed Looti
Scales

Recycling Attitude (RecycAtt)

A comprehensive psychometric guide to the Recycling Attitude (RecycAtt) scale, a 4-item semantic differential instrument...

September 12, 2026 • Dr. Mohammed Looti
Scales

Attitude Certainty

An exhaustive psychometric review of the Attitude Certainty (AttCert) measure, detailing its theoretical origins within...

September 12, 2026 • Dr. Mohammed Looti
Scales

Effort Appreciation for Producers

A psychometric review of the Effort Appreciation for Producers (EAP) scale, developed by Wu et...

September 12, 2026 • Dr. Mohammed Looti