Scales

Ad Entertainingness (ADENT)

Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Cognitive Quality Evaluation (ACQE)

The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Placement Attitude (PPA)

A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Private Label Brand Attitude (PLBA)

The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Skepticism (ADSK)

A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attention Allocated to Advertising (AAA)

A comprehensive academic psychometric review of the Attention Allocated to Advertising (AAA) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Technology Anxiety (TANX)

A comprehensive psychometric review of the Technology Anxiety (TANX) scale developed by Meuter, Bitner, Ostrom,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Positive Ad Affect (Dutch) (PAAD)

The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Visual Aesthetic Evaluation (PVAE)

A comprehensive academic analysis of the Product Visual Aesthetic Evaluation (PVAE) scale, exploring its theoretical...

September 16, 2026 • Dr. Mohammed Looti