Scales

Charity Support Importance (CSIMP)

Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Switching Tendency (BSWT)

The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Extension Fit (Usage-Based) (BEFU)

Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Expansion Plausibility (BEP)

The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Identification (BCID)

Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Engagement (BCE)

A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Product Behavioural Intention (ADPBI)

A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Design Quality (eTailQ)

A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Character (Attractiveness) (WEBATT)

Comprehensive academic psychometric evaluation of the Website Character (Attractiveness) Scale (WEBATT) developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spokesperson Likeability (SPKLIK)

Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...

September 16, 2026 • Dr. Mohammed Looti