Theorists

Henri Tajfel – 1919 1982

A comprehensive academic analysis of Henri Tajfel (1919–1982), detailing his life, the minimal group paradigm,...

October 19, 2026 • Dr. Mohammed Looti
Theorists

Alexander Haslam – 1962 Present

A comprehensive academic analysis of S. Alexander Haslam's life, groundbreaking social identity research, leadership theories,...

October 6, 2026 • Dr. Mohammed Looti
Scales

Fanship Scale

A comprehensive academic analysis of the Fanship Scale (Reysen & Branscombe, 2010), an 11-item psychometric...

October 1, 2026 • Dr. Mohammed Looti
Scales

Collective Self-esteem Scale

A comprehensive academic psychometric profile of the Collective Self-esteem Scale (CSES) developed by Luhtanen and...

October 1, 2026 • Dr. Mohammed Looti
Scales

Ethnocentrism Scale

A comprehensive psychometric guide to the Ethnocentrism Scale (Generalized Ethnocentrism Scale - GENE) developed by...

October 1, 2026 • Dr. Mohammed Looti
Scales

Belief in Collective Emotions Scale

A comprehensive psychometric guide to the Belief in Collective Emotions Scale (BCES) by Stephen Reysen...

October 1, 2026 • Dr. Mohammed Looti
Scales

Gay Peer Crowds Questionnaire

The Gay Peer Crowds Questionnaire (GPCQ) is an empirical psychometric instrument designed to evaluate self-identified...

October 1, 2026 • Dr. Mohammed Looti
Scales

Negative Partisanship Scale

The Negative Partisanship Scale (NPS), developed by Sabrina J. Mayer and Luana Russo (2024), is...

September 28, 2026 • Dr. Mohammed Looti
Scales

Religion of the Person in the Ad

An in-depth academic examination of the 'Religion of the Person in the Ad' scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Inter-identity Association

The Inter-identity Association scale is a psychometric instrument developed by Julian K. Saint Clair and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Evangelism

The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...

September 23, 2026 • Dr. Mohammed Looti
Scales

Disidentification (National) (DISN)

A comprehensive academic psychometric profile of the Disidentification (National) (DISN) Scale developed by Verkuyten and...

September 18, 2026 • Dr. Mohammed Looti