Scales

Consumer Disidentification Scale (CDIS)

A comprehensive academic analysis of the Consumer Disidentification Scale (CDIS) developed by Alexander Josiassen (2011),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Self/Brand Incongruity (SBI)

The Self/Brand Incongruity (SBI) scale, developed by Katherine White and Darren W. Dahl (2007), is...

September 17, 2026 • Dr. Mohammed Looti
Scales

National Identity (Self-Concept) (NISC)

The National Identity (Self-Concept) (NISC) scale, introduced by Katherine White and Darren W. Dahl (2007),...

September 17, 2026 • Dr. Mohammed Looti
Scales

Identification with the Company (IWTC)

The Identification with the Company (IWTC) scale, developed by Homburg, Wieseke, and Hoyer (2009), is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Identification with the Company (IWTC)

A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Ethnocentrism (Ethnic) (ETH)

Comprehensive academic overview of the Ethnocentrism (Ethnic) [ETH] scale developed by Jean-François Ouellet (2007), detailing...

September 17, 2026 • Dr. Mohammed Looti
Scales

Multigroup Ethnic Identity

A comprehensive psychometric overview of the Multigroup Ethnic Identity Measure (MEIM) by Jean S. Phinney...

September 17, 2026 • Dr. Mohammed Looti
Scales

Multigroup Ethnic Identity-15 items

Comprehensive academic overview of the Multigroup Ethnic Identity-15 items (MEIM-15; Flewelling adaptation), detailing its theoretical...

September 17, 2026 • Dr. Mohammed Looti