Scales
Customer Identity Affirmation Scale (CIAS)
A comprehensive psychometric guide to the Customer Identity Affirmation Scale (CIAS) developed by Fombelle et...
# Scale Validation
733 results
Scales
Ad Attribute Importance — Executional Quality (AAI-EQ)
Comprehensive academic overview of the Ad Attribute Importance — Executional Quality (AAI-EQ) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Importance of Social Media Sharing Scale (ISMS)
The Importance of Social Media Sharing Scale (ISMS) measures the value potential consumers attach to...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Competence (BRCO)
A psychometric review of the Brand Competence (BRCO) scale, a 4-item instrument measuring perceived brand...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ethnicity of the Person in the Ad (ETPAD)
The Ethnicity of the Person in the Ad (ETPAD) is a 3-item psychometric measure designed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Enrollment Likelihood (ENRL)
A comprehensive psychometric review of the Enrollment Likelihood (ENRL) scale, a 3-item instrument developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Encouragement Felt After Making the Decision (ENCD)
A comprehensive psychometric overview of the Encouragement Felt After Making the Decision (ENCD) scale, developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Emotional Information Exchange (EMIX)
A comprehensive psychometric guide to the Emotional Information Exchange (EMIX) scale, measuring affective disclosure, vulnerability,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Emotional Ability Similarity (EMAS)
A psychometric review of the Emotional Ability Similarity (EMAS) scale developed by Shuili Du and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Warwick-Edinburgh Mental Well-being Scale (WEMWBS)
A comprehensive academic analysis of the Warwick-Edinburgh Mental Well-being Scale (WEMWBS), covering its theoretical foundations,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation of the Company (COOC)
Comprehensive academic guide and psychometric analysis of the Customer Orientation of the Company (COOC) scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
WHO Quality of Life Scale
A comprehensive psychometric guide to the WHO Quality of Life HIV Instrument (WHOQOL-HIV), detailing its...
September 23, 2026
•
Dr. Mohammed Looti