Scales

Makeup Usage Motivation (Creation)

A comprehensive psychometric guide to the Makeup Usage Motivation (Creation) Scale (Smith, vanDellen, & Ton,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Loyalty to the Service Provider

A comprehensive psychometric guide to the Loyalty to the Service Provider scale, developed by Herhausen...

September 23, 2026 • Dr. Mohammed Looti
Scales

Loyalty to the Agent

A psychometric review of the Loyalty to the Agent scale, examining its theoretical framework, structural...

September 23, 2026 • Dr. Mohammed Looti
Scales

Knowledge of Fair Trade Certification

The Knowledge of Fair Trade Certification scale is a psychometric instrument designed to assess consumers'...

September 23, 2026 • Dr. Mohammed Looti
Scales

Involvement with the Product Category

A comprehensive psychometric guide to the Involvement with the Product Category scale, examining its theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Intention to Visit

A psychometric review of the Intention to Visit scale, examining its theoretical foundations, structural validity,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Inauthenticity of Product Consumption

A comprehensive psychometric guide to the Inauthenticity of Product Consumption Scale (Goor et al., 2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Flattery

A comprehensive academic analysis of the Flattery Scale introduced by Hess et al. (2020), detailing...

September 23, 2026 • Dr. Mohammed Looti
Scales

Corporate Hypocrisy

A psychometric overview of the Corporate Hypocrisy Scale (Wagner, Lutz, & Weitz, 2009), assessing consumer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Hypocrisy

Comprehensive academic overview of the Brand Hypocrisy Scale (Guèvremont, 2019), evaluating its psychometric properties, theoretical...

September 23, 2026 • Dr. Mohammed Looti