Scales
Data Privacy Trust
A comprehensive academic analysis of the Data Privacy Trust (DPT) scale, developed by Martin, Borah,...
# relationship marketing
46 results
Scales
Service Provider Loyalty Intentions (SPLI)
The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Perceived Benefits of Personal Data Sharing (PBPDS)
Comprehensive academic profile of the Perceived Benefits of Personal Data Sharing (PBPDS) scale, developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Relational Norm Violation Scale (RNVS)
The Relational Norm Violation Scale (RNVS) is a 4-item psychometric instrument developed by Harmeling et...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Relational Sensemaking Scale (RSNS)
Comprehensive academic overview of the Relational Sensemaking Scale (RSNS) developed by Harmeling et al. (2015),...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Fan-Team Relationship Quality Scale (FTRQS)
A psychometric review of the Fan-Team Relationship Quality Scale (FTRQS), measuring fan satisfaction, integrity, and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Appreciation Felt Scale
Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...
September 11, 2026
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Dr. Mohammed Looti
Scales
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...
September 7, 2026
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Dr. Mohammed Looti
Scales
Relationship Quality Scale (RQS)
A comprehensive academic psychometric review of the Relationship Quality Scale (RQS), measuring Trust, Commitment, and...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Brand Love Scale (BLS)
The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...
September 5, 2026
•
Dr. Mohammed Looti