Scales

General Company Commitment (Lemon) (GCCL)

A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Commitment (Coulter) (BCCOU)

A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attractiveness of Competitors (COMPATT)

A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Employee Benevolence

Explore the psychometric foundation of the Service Employee Benevolence (SEB) scale developed by Sirdeshmukh, Singh,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Provider Commitment (SPC)

The Service Provider Commitment (SPC) scale is a 7-item psychometric instrument developed by Nitzan and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Switching Willingness (CSW)

A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Salesperson Customer Orientation (SCO)

A psychometric review and scale manual for the five-item Salesperson Customer Orientation (SCO) scale adapted...

September 12, 2026 • Dr. Mohammed Looti
Scales

Salesperson Relational Benefits (SRB)

A comprehensive psychometric guide to the Salesperson Relational Benefits (SRB) scale, detailing its theoretical foundations...

September 12, 2026 • Dr. Mohammed Looti