Scales
Relational Benefits (Social) (RB)
A comprehensive academic evaluation of the Relational Benefits (Social) (RB) scale, measuring perceived interpersonal warmth,...
# relationship marketing
46 results
Scales
Loyalty (Altruistic) (LOY)
A comprehensive psychometric review of the Loyalty (Altruistic) (LOY) scale developed by Jones, Taylor, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Demotion (Customer Status) (DEM)
The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Commitment to the Relationship (CTTR)
A comprehensive academic guide and psychometric profile of the Commitment to the Relationship (CTTR) scale...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Service Provider (Relative) (ATTS)
The Attitude Toward the Service Provider (Relative) (ATTS) is a psychometrically validated 4-item scale designed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Positive Word-of-Mouth Behaviour (PWOMB)
The Positive Word-of-Mouth Behaviour (PWOMB) scale, developed by Brown, Barry, Dacin, and Gunst (2005), is...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Company Competence and Reliability Trust (CCRT)
A comprehensive psychometric guide to the Company Competence and Reliability Trust (CCRT) scale, covering theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Switching Cost Burden (GSCB)
A comprehensive psychometric guide to the General Switching Cost Burden (GSCB) scale, detailing its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Preferential Treatment Expectation from Provider (PTEP)
The Preferential Treatment Expectation from Provider (PTEP) scale is a 4-item psychometric tool measuring consumer...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Service Provider Satisfaction (GSPS)
Comprehensive academic overview of the General Service Provider Satisfaction (GSPS) scale developed by Burnham, Frels,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Service Provider Retention Intention (SPRI)
A comprehensive psychometric review of the Service Provider Retention Intention (SPRI) scale by Patterson and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
September 16, 2026
•
Dr. Mohammed Looti