Scales

Iconicity with History

An in-depth academic review of the Iconicity with History (ICONHIS) scale developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti
Scales

Subjective Food Fat Knowledge (SFFK)

A comprehensive academic psychometric profile of the Subjective Food Fat Knowledge (SFFK) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Voter Choice Confidence (VCC)

A comprehensive psychometric guide to the Voter Choice Confidence (VCC) scale developed by Aron O'Cass...

September 16, 2026 • Dr. Mohammed Looti
Scales

Behavioural Intention (General) (BIGEN)

A comprehensive psychometric guide to the Behavioural Intention (General) (BIGEN) scale, examining its theoretical origin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Object Enjoyment Attitude (OBENJ)

Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...

September 16, 2026 • Dr. Mohammed Looti
Scales

Negative Ad Affect (Dutch) (NAAD)

Comprehensive academic overview of the Negative Ad Affect (Dutch) (NAAD) scale, developed by Moorman, Neijens,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Entertainment Value (WEV)

Comprehensive academic overview of the Website Entertainment Value (WEV) subscale developed by Mathwick, Malhotra, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Promise Trustworthiness

The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Goodness-Usefulness Attitude (BGUA)

Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...

September 16, 2026 • Dr. Mohammed Looti