Scales

Company-Related Beliefs (CRB)

A comprehensive psychometric analysis of the Company-Related Beliefs (CRB) scale developed by Gabriel J. Biehal...

September 17, 2026 • Dr. Mohammed Looti
Scales

Choice Confusion (CC)

A comprehensive academic analysis of the Choice Confusion (CC) Scale developed by Heitmann, Lehmann, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Odor (ATTO)

A comprehensive academic analysis of the Attitude Toward the Odor (ATTO) scale, a psychometric instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Uniqueness) (ATTA)

Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Overall) (ATTA)

A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...

September 17, 2026 • Dr. Mohammed Looti
Scales

Affect Toward the Store

A comprehensive psychometric guide to the Affect Toward the Store (ATTS) scale, reviewing its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Behavioural Intention (WBI)

Comprehensive academic guide and psychometric analysis of the Website Behavioural Intention (WBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Personalizing Shopping Orientation (PSO)

A comprehensive psychometric review of the Personalizing Shopping Orientation (PSO) scale, examining its theoretical roots...

September 16, 2026 • Dr. Mohammed Looti
Scales

Alcohol Dependence Data Questionnaire (SADD)

A comprehensive psychometric guide to the Alcohol Dependence Data Questionnaire (SADD), exploring its theoretical foundation,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Interest in Advertisements (INTADS)

A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...

September 16, 2026 • Dr. Mohammed Looti