Scales

Inventory of Religious Concepts

The Inventory of Religious Concepts (IRC) is a comprehensive 130-item psychometric assessment developed by Harold...

September 30, 2026 • Dr. Mohammed Looti
Scales

Communication Effectiveness Questionnaire

Explore the Communication Effectiveness Questionnaire (CEQ) developed by Dr. Martha A. Viggiano (1990). Review its...

September 28, 2026 • Dr. Mohammed Looti
Scales

Teacher Multicultural Attitude Survey

Comprehensive academic psychometric profile of the Teacher Multicultural Attitude Survey (TMAS), developed by Joseph G....

September 28, 2026 • Dr. Mohammed Looti
Scales

Brand as Personal Identity Symbol

Explore the Brand as Personal Identity Symbol scale: comprehensive psychometrics, theoretical foundations, reliability, factor structure,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Reluctance to Criticize Companies

A comprehensive psychometric guide to the Reluctance to Criticize Companies (RCC) scale developed by Hydock,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Religion of the Person in the Ad

An in-depth academic examination of the 'Religion of the Person in the Ad' scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Realism of the Object

Comprehensive academic overview and psychometric review of the Realism of the Object scale developed by...

September 23, 2026 • Dr. Mohammed Looti