Scales
Value Conflict (Decision) (VCD)
The Value Conflict (Decision) (VCD) scale, developed by Burroughs and Rindfleisch (2002), is a 9-item...
# Decision Making
101 results
Theories
Fuzzy-Trace Theory of Memory and Decision Making – Valerie F. Reyna & Charles Brainerd
A comprehensive academic analysis of Reyna and Brainerd's Fuzzy-Trace Theory, examining verbatim and gist memory...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Somatic Marker Hypothesis Experiments (Iowa Gambling Task) – Antonio Damasio and Antoine Bechara
A comprehensive academic analysis of the Somatic Marker Hypothesis, the Iowa Gambling Task experiments by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Shopping Task Distraction (STD)
A comprehensive psychometric analysis of the Shopping Task Distraction (STD) scale developed by Sciandra, Inman,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Desire for Precise Product Information (DPPI)
A comprehensive academic evaluation of the Desire for Precise Product Information (DPPI) scale, developed by...
September 15, 2026
•
Dr. Mohammed Looti
Scales
General Belief in Luck
The General Belief in Luck (GBL) scale is a 4-item psychometric instrument assessing individual differences...
September 12, 2026
•
Dr. Mohammed Looti
Scales
AR Shopping App Usefulness (ARSAU)
A comprehensive psychometric guide to the AR Shopping App Usefulness (ARSAU) scale, developed by Hilken...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Altruistic Review Motivation
The Altruistic Review Motivation (ARM) scale measures the degree to which an individual's motivation for...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Decision Comfort (DC)
A comprehensive psychometric guide to the Decision Comfort (DC) scale developed by Parker, Lehmann, and...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Unconscious Thought Theory (Deliberation-Without-Attention) – Ap Dijksterhuis & Loran Nordgren
A comprehensive academic examination of Unconscious Thought Theory, the deliberation-without-attention effect, and cognitive decision-making models.
September 12, 2026
•
Dr. Mohammed Looti
Scales
Shopping Aid Usefulness Scale
The Shopping Aid Usefulness Scale (SAIDUSE) is an academic psychometric tool adapted by Alexander Bleier...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Personal Resource Scarcity Scale (PRSC)
The Perceived Personal Resource Scarcity Scale (PRSC) is a 4-item psychometric measure developed by Caroline...
September 12, 2026
•
Dr. Mohammed Looti