Scales

Brand Relevance in Category (BRIC)

The Brand Relevance in Category (BRIC) scale, developed by Fischer, Völckner, and Sattler (2010), is...

September 18, 2026 • Dr. Mohammed Looti
Scales

Accountability Degree

A comprehensive academic psychometric profile of the Accountability Degree scale (Mehta, Hoegg, & Chakravarti, 2011),...

September 18, 2026 • Dr. Mohammed Looti
Scales

MOM Empowerment Scale (MOMES)

The MOM Empowerment Scale (MOMES) is a 20-item psychometric tool developed by Kovach, Becker, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Desire for Certainty Test

A comprehensive academic profile of the Desire for Certainty Test (Brim, 1955; Brim & Hoff,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Regret (Anticipated) (REG)

A comprehensive psychometric review of the Anticipated Regret Scale (REG) developed by Heitmann, Lehmann, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Purchase Urgency

Comprehensive psychometric overview of the Purchase Urgency (PU) scale developed by Ge, Messinger, and Li...

September 17, 2026 • Dr. Mohammed Looti
Scales

Preference Certainty (PC)

A comprehensive psychometric guide to the Preference Certainty (PC) scale developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Indecisiveness (IND)

A comprehensive psychometric analysis of the 3-item Indecisiveness (IND) Scale developed by Kardes et al....

September 17, 2026 • Dr. Mohammed Looti
Scales

Impulsivity (IMP)

A comprehensive academic and psychometric review of the Impulsivity (IMP) scale developed and operationalized by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Impulse Buying (IB)

A comprehensive psychometric review of the 9-item Impulse Buying (IB) scale, exploring its theoretical framework,...

September 17, 2026 • Dr. Mohammed Looti