Experiments
Somatic Marker Hypothesis Experiments (Iowa Gambling Task) – Antonio Damasio The
A comprehensive academic analysis of Antonio Damasio's Somatic Marker Hypothesis and the landmark Iowa Gambling...
# Decision Making
101 results
Experiments
Outcome Bias Experiment – Jonathan Baron and John Hershey The Curse of Knowledge
An academic analysis of the Baron and Hershey outcome bias experiments, epistemic asymmetry, and cognitive...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Reflection Test – Shane Frederick The Iowa Gambling Task (Decision Making)
A comprehensive academic analysis of Shane Frederick's Cognitive Reflection Test and the Iowa Gambling Task...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Daniel Kahneman and Amos Tversky The Pseudocertainty Effect Experiment – Daniel
A comprehensive academic analysis of Kahneman and Tversky's pseudocertainty effect experiment, exploring multi-stage framing, probability...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Choice Overload Experiment – Sheena Iyengar and Mark Lepper The Mental
A comprehensive academic analysis of the seminal Iyengar-Lepper choice overload experiments, examining behavioral mechanisms and...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Kahneman The Anchoring Effect Experiment (Wheel of Fortune) – Amos Tversky and
A comprehensive academic analysis of Kahneman and Tversky's seminal 1974 Wheel of Fortune study on...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Emotional Intelligence Scale (CEIS)
A comprehensive academic analysis and psychometric profile of the Consumer Emotional Intelligence Scale (CEIS), detailing...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
and Ilana Ritov The Outcome Bias Experiment – Jonathan Baron and John Hershey
A detailed academic analysis of the outcome bias experiment by Jonathan Baron, John Hershey, and...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Study: Sheena Iyengar and Mark Lepper The Default Effect Experiment (Organ)
An exhaustive analysis of choice architecture, default options, and decision-making mechanisms within the context of...
September 11, 2026
•
Dr. Mohammed Looti
Scales
A Generalizable Scale of Propensity to Plan
A comprehensive academic guide to the Propensity to Plan (PtP) Scale (Lynch et al., 2010),...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Elaboration on Potential Outcomes Scale (EPO)
The Elaboration on Potential Outcomes (EPO) Scale, developed by Nenkov, Inman, and Hulland (2008), measures...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Desire for Control Scale (DCS)
An exhaustive psychometric overview of the Desire for Control Scale (DCS) developed by Jerry M....
September 11, 2026
•
Dr. Mohammed Looti