Scales

Efficacy (Recycling) (EFRC)

Comprehensive academic overview of the Efficacy (Recycling) Scale (EFRC) developed by White, MacDonnell, and Dahl...

September 18, 2026 • Dr. Mohammed Looti
Scales

Creativity (CRTV)

Comprehensive academic overview of the Creativity (CRTV) Scale developed by Hoffman, Kopalle, and Novak (2010),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Code Switching (ATCS)

The Attitude Toward Code Switching (ATCS) scale is a 9-item psychometric instrument developed by Melissa...

September 18, 2026 • Dr. Mohammed Looti
Scales

Vividness (VIV)

Comprehensive academic overview of the Vividness (VIV) scale developed by Keller and Block (1997), examining...

September 17, 2026 • Dr. Mohammed Looti
Scales

Tie Strength (TS)

Comprehensive academic guide to the Tie Strength (TS) scale developed by Jonathan K. Frenzen and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Taste Evaluation (TE)

A comprehensive psychometric review of the Taste Evaluation (TE) scale developed by Joan Meyers-Levy and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Satisfaction with an Outcome (SWAO)

A comprehensive psychometric guide to the Satisfaction with an Outcome (SWAO) scale developed by Joydeep...

September 17, 2026 • Dr. Mohammed Looti
Scales

Product Evaluation (Food) (PE)

A comprehensive psychometric guide to the Product Evaluation (Food) (PE) scale developed by Allen, Gupta,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Ownership (Perceived) (OWN)

A comprehensive psychometric analysis of the Perceived Ownership Scale (OWN) developed by Joann Peck and...

September 17, 2026 • Dr. Mohammed Looti
Scales

National Identity (Self-Concept) (NISC)

The National Identity (Self-Concept) (NISC) scale, introduced by Katherine White and Darren W. Dahl (2007),...

September 17, 2026 • Dr. Mohammed Looti