Scales

Privacy of Response Scale (PRSP)

The Privacy of Response Scale (PRSP) is an empirical psychometric instrument developed by Todd Green...

September 12, 2026 • Dr. Mohammed Looti
Scales

Social Norm Reasonability Scale (SNR)

The Social Norm Reasonability Scale (SNR) is a 4-item, 7-point psychometric instrument developed by Caleb...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Informativeness Scale (IGS)

A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...

September 12, 2026 • Dr. Mohammed Looti
Scales

State Happiness Scale (STHAPP)

The State Happiness Scale (STHAPP) is a psychometrically validated three-item measurement instrument designed to capture...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Divergence Scale (ADS)

A comprehensive academic guide to the Ad Divergence Scale (ADS), measuring consumer perceptions of advertising...

September 12, 2026 • Dr. Mohammed Looti
Scales

Celebrity Image Salience Scale

The Celebrity Image Salience Scale (CISS) is a psychometric tool developed by Jonathan Hasford, David...

September 12, 2026 • Dr. Mohammed Looti
Scales

GREEN Consumer Values

The GREEN Consumer Values (GREEN) scale, developed by Haws, Winterich, and Naylor (2014), is a...

September 11, 2026 • Dr. Mohammed Looti
Scales

ECOSCALE

The ECOSCALE is a 30-item psychometric instrument developed by Stone, Barnes, and Montgomery (1995) to...

September 11, 2026 • Dr. Mohammed Looti
Scales

Nostalgia Scale

A comprehensive academic analysis of the Nostalgia Scale (NOS) developed by Morris B. Holbrook (1993),...

September 11, 2026 • Dr. Mohammed Looti