Scales
Freshness of the Cooked Food
A psychometric review of the Freshness of the Cooked Food Scale (Yamim, Mai, & Werle,...
# Consumer Research
83 results
Scales
Food Preparation Difficulty
The Food Preparation Difficulty scale is a 4-item psychometric measurement tool developed by Amanda Pruski...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Game Scale (ATGAME)
Comprehensive academic overview of the Attitude Toward the Game Scale (ATGAME), a 6-item semantic differential...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Reading Scale (ATREAD)
A comprehensive psychometric guide to the Attitude Toward Reading Scale (ATREAD) developed by Avnet, Pham,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Puzzles Scale
A comprehensive psychometric overview of the Attitude Toward Puzzles Scale (ATPUZ), detailing its theoretical foundation,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Appropriateness of Warranty Time Units Scale (AWTU)
Comprehensive academic profile of the Appropriateness of Warranty Time Units Scale (AWTU), developed by Lembregts...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ad Claim’s Precision (ACP)
A psychometric review of the Ad Claim's Precision (ACP) scale developed by Xie and Kronrod...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ethnicity of the Person in the Ad (ETPAD)
The Ethnicity of the Person in the Ad (ETPAD) is a 3-item psychometric measure designed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Encouragement Felt After Making the Decision (ENCD)
A comprehensive psychometric overview of the Encouragement Felt After Making the Decision (ENCD) scale, developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Exclusivity) (ATBEX)
A comprehensive academic guide to the Attitude Toward the Brand (Exclusivity) (ATBEX) scale, detailing its...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Warmth) (ATADW)
Comprehensive academic profile and psychometric review of the Attitude Toward the Ad (Warmth) (ATADW) scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Decision-Making Style (DCMS)
A comprehensive academic overview of the Decision-Making Style (DCMS) scale by Desmichel & Kocher (2020),...
September 23, 2026
•
Dr. Mohammed Looti