Scales

Food Consumption Enjoyment

Comprehensive psychometric overview of the Food Consumption Enjoyment scale developed by Arnaud Monnier and Manoj...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward AI-Generated Ads

The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Affection

The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Arousal

A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...

September 24, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response to the Ad

An in-depth academic review of the Negative Affective Response to the Ad scale, examining its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anticipated Debt Stigma

A psychometric review of the Anticipated Debt Stigma Scale (Moorhouse et al., 2023), evaluating how...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Information Overload

The Ad-Evoked Information Overload scale measures the subjective cognitive strain, sensory saturation, and informational burden...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Message Abstractness

A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Willingness to Provide Personal Information

A comprehensive psychometric review of the Willingness to Provide Personal Information Scale, measuring consumer data...

September 24, 2026 • Dr. Mohammed Looti