Scales

Brand Competence From Name Cues

An in-depth academic examination of the Brand Competence From Name Cues scale developed by Zhang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Boredom During an Experience

A psychometric review of the State Boredom During an Experience scale developed by Lieberman, Morales,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Belief in Universal Balance

A psychometric review of the Belief in Universal Balance scale by Lisjak and Ordabayeva (2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

True Authenticity Seeking

True Authenticity Seeking is a psychometric scale developed by Bartsch, Zeugner-Roth, and Katsikeas (2022) measuring...

September 24, 2026 • Dr. Mohammed Looti
Scales

Personal Authenticity Seeking

An exhaustive psychometric and theoretical examination of the Personal Authenticity Seeking (PAS) dimension of the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Iconic Authenticity Seeking

An in-depth academic examination of the Iconic Authenticity Seeking scale developed by Bartsch, Zeugner-Roth, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Auditory Cover While Shopping

Comprehensive psychometric overview of the Perceived Auditory Cover While Shopping scale developed by Ringler, Esmark...

September 24, 2026 • Dr. Mohammed Looti
Scales

Product Personal Benefits Perception

A comprehensive psychometric overview of the Product Personal Benefits Perception scale developed by Lee and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Media Poster Impression

Comprehensive academic guide to the Social Media Poster Impression scale developed by Francesca Valsesia and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Source Expertise

A comprehensive academic analysis of the Perceived Source Expertise scale developed by D'Angelo and Valsesia...

September 24, 2026 • Dr. Mohammed Looti
Scales

Online Shopping Enjoyment

Explore the Online Shopping Enjoyment scale (Yang et al., 2023), measuring hedonic gratification, entertainment, and...

September 24, 2026 • Dr. Mohammed Looti