Scales
Name Appeal
The Name Appeal scale is a validated 3-item semantic differential psychometric tool developed by Khamitov...
# Consumer Behavior
807 results
Scales
Issue Acceptability Perception
A psychometric review of the Issue Acceptability Perception scale, developed by Kathleen Seiders, Andrea Godfrey...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Food Healthiness
Comprehensive psychometric review of the Perceived Food Healthiness scale (Van Kerckhove, De Bondt, & Geuens,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Experiential Fun
A comprehensive psychometric guide to the Experiential Fun scale developed by Travis Tae Oh and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Anticipated Retail App Attitude
A comprehensive psychometric guide to the Anticipated Retail App Attitude scale, examining its theoretical foundations,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Author’s Genuine Brand Liking
Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Advice-Giver Warmth
A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Offensiveness
The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad Interest
A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Salesperson Respect Toward Other Customers
A comprehensive psychometric analysis of the Salesperson Respect Toward Other Customers scale developed by Burchett,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Concern About Food Waste
Comprehensive academic guide and psychometric profile of the Concern About Food Waste scale developed by...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Cultural Activities
A comprehensive psychometric guide to the Attitude Toward Cultural Activities scale (Vieites, Goldszmidt, & Andrade,...
September 24, 2026
•
Dr. Mohammed Looti