Scales

Company Reputation Perception (CRP)

The Company Reputation Perception (CRP) scale evaluates consumer and stakeholder assessments of an organization across...

September 12, 2026 • Dr. Mohammed Looti
Scales

Physical Object Comfort Perception

Comprehensive academic overview of the Physical Object Comfort Perception (POCP) scale developed by Jiang, Gorn,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Affordability Perception (BAP)

The Brand Affordability Perception (BAP) scale is a 3-item psychometric measurement tool adapted by De...

September 12, 2026 • Dr. Mohammed Looti
Scales

Slogan Attitude (SlogAtt)

A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...

September 12, 2026 • Dr. Mohammed Looti
Scales

Sales Offer Evaluation (SOE)

The Sales Offer Evaluation (SOE) scale, developed by Wen Mao (2016), is a 3-item psychometric...

September 12, 2026 • Dr. Mohammed Looti
Scales

Logo Attitude (LogAtt)

A psychometric review of the Logo Attitude (LogAtt) scale, developed by Ivar Vermeulen and Camiel...

September 12, 2026 • Dr. Mohammed Looti
Scales

Color Attitude (ColAtt)

The Color Attitude (ColAtt) scale, developed by Rajeev K. Batra and Tanuka Ghoshal (2017), is...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Luxury Perception

A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...

September 12, 2026 • Dr. Mohammed Looti
Scales

Bank Patronage Attitude (BPA)

Comprehensive academic review of the Bank Patronage Attitude (BPA) scale developed by Isaac, Brough, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Nostalgic Memory (AENM)

The Ad-Evoked Nostalgic Memory (AENM) scale measures the degree to which an advertisement triggers positive,...

September 12, 2026 • Dr. Mohammed Looti