Scales

Altruistic Word-of-Mouth Motivation (AWOMM)

A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Consumer Brand Hostility

An in-depth academic review of the Consumer Brand Hostility (CBH) scale, detailing its psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti
Scales

In-Store Goal Reengagement (ISGR)

A comprehensive academic profile of the In-Store Goal Reengagement (ISGR) scale, developed by Albrecht, Hattula,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Healthy Food Cost Belief

The Healthy Food Cost Belief (HFCB) Scale is a 3-item psychometric instrument developed by Haws,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Food Package Health Info Fluency (FPHIF)

The Food Package Health Info Fluency (FPHIF) scale is a 4-item psychometric instrument assessing consumer...

September 12, 2026 • Dr. Mohammed Looti
Scales

Advertising Processing Fluency

The Advertising Processing Fluency (APF) scale is a psychometrically validated six-item measurement tool developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Current Financial Sufficiency (CFS)

A comprehensive psychometric guide to the Current Financial Sufficiency (CFS) scale developed by Mittal and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Financial Status Affect

The Financial Status Affect (FSA) scale is a 4-item semantic differential instrument measuring subjective emotional...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Femininity Traits (PFT)

Comprehensive academic overview of the Perceived Femininity Traits (PFT) scale by Brough et al. (2016),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Policy Fairness

The Perceived Policy Fairness (PPF) scale is a 4-item semantic differential instrument developed to assess...

September 12, 2026 • Dr. Mohammed Looti