Scales
Customer Engagement and Sharing Behaviors–Model Inventory
A psychometric review of the Customer Engagement and Sharing Behaviors–Model Inventory (CESBM), examining curvilinear relationships...
# Consumer Behavior
807 results
Scales
Customer Experience Scale
A psychometric review of the Customer Experience Scale (CE Scale) developed by Verma and Kaur...
News
How ‘Flow’ and Gaming Addiction Drive In-Game Spending
A new study reveals how deep immersion and addiction work together to drive spending on...
Scales
Online Parasocial Relationship Scale (PSR)
Comprehensive academic overview of the Online Parasocial Relationship Scale (PSR) developed by Sheng, Kostyk, and...
Scales
Certainty of the Purchase Decision
A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...
Scales
Perceived Popularity and Demand of a Brand’s Products
Explore the psychometric properties, theoretical foundations, validity, reliability, and administration guidelines of the Perceived Popularity...
Scales
Dehumanization of the Employee
A comprehensive psychometric overview of the Dehumanization of the Employee scale (Sun et al., 2023),...
Scales
Cross-Buying Likelihood
The Cross-Buying Likelihood scale is a 3-item psychometric measure developed by Burchett, Murtha, and Kohli...
Scales
Coupon Sharing (Conflict)
A detailed psychometric profile of the Coupon Sharing (Conflict) scale developed by Fang, Dong, Zhuang,...
Scales
Cosmopolitanism (Consumption Transcending Borders)
A psychometric review of the Cosmopolitanism (Consumption Transcending Borders) scale, exploring its conceptual framework, psychometric...
Scales
Convenience of Gathering Information for the Purchase Decision Object
An in-depth academic review of the Convenience of Gathering Information for the Purchase Decision Object...
Scales
Control of the Brand (Owners)
A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...