Scales

Anxiety (General) (ANXG)

A comprehensive academic analysis of the Anxiety (General) (ANXG) scale developed by Maheswaran and Meyers-Levy...

September 18, 2026 • Dr. Mohammed Looti
Scales

Anticipated Saving Success (ASS)

The Anticipated Saving Success (ASS) scale is a psychometric instrument developed by Gülden Ülkümen and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Accountability Degree

A comprehensive academic psychometric profile of the Accountability Degree scale (Mehta, Hoegg, & Chakravarti, 2011),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Augmentation Quality Scale (AQS)

The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...

September 18, 2026 • Dr. Mohammed Looti
Scales

Brand Personality Appeal Scale (BPA)

The Brand Personality Appeal Scale (BPA), developed by Freling, Crosno, and Henard (2011), measures consumer...

September 18, 2026 • Dr. Mohammed Looti
Scales

Product Design Scale (PDS)

The Product Design Scale (PDS), developed by Homburg, Schwemmle, and Kuehnl (2015), measures consumers' holistic...

September 18, 2026 • Dr. Mohammed Looti
Scales

Consumer Disgust Index (CDI)

The Consumer Disgust Index (CDI) is a validated 2-item psychometric instrument measuring the intensity of...

September 18, 2026 • Dr. Mohammed Looti