Scales
Connectedness with an Individual (CWI)
The Connectedness with an Individual (CWI) scale is a 6-item psychometric instrument developed by Jiang,...
# Consumer Behavior
807 results
Scales
Attitude Toward Word-of-Mouth (On-line) (ATWOM)
The Attitude Toward Word-of-Mouth (On-line) (ATWOM) scale is a 6-item psychometric instrument developed by Khare,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Utilitarian) (ATPU)
Comprehensive academic overview of the Attitude Toward the Product/Brand (Utilitarian) (ATPU) scale developed by Voss,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Hedonic) (ATPH)
The Attitude Toward the Product/Brand (Hedonic) (ATPH) scale by Voss, Spangenberg, and Grohmann (2003) is...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (General) (ATCG)
A comprehensive psychometric guide to the Attitude Toward the Company (General) (ATCG) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Hatred)
A comprehensive academic analysis of the Attitude Toward the Brand (Hatred) (ATBH) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Brands in a Product Class (ATBPC)
A comprehensive psychometric overview of the Attitude Toward Brands in a Product Class (ATBPC) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI)
A psychometric review of the Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI) scale,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attachment to the Brand (Prominence) (ABPR)
A comprehensive psychometric guide to the Attachment to the Brand (Prominence) (ABPR) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attachment to the Brand (Passion) (ABP)
A comprehensive academic psychometric profile of the Attachment to the Brand (Passion) (ABP) subscale by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attachment to the Brand (Brand-Self Connection) (ABSC)
A comprehensive psychometric review of the Attachment to the Brand (Brand-Self Connection) (ABSC) scale developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Anxiety (Service Usage) (ANXS)
The Anxiety (Service Usage) (ANXS) scale is a 4-item psychometric measure introduced by Keh and...
September 18, 2026
•
Dr. Mohammed Looti