Scales

Data Use Transparency Scale

The Data Use Transparency Scale (DUTS), developed by Martin, Borah, and Palmatier (2017), is a...

September 18, 2026 • Dr. Mohammed Looti
Scales

Customer Data Vulnerability Scale (CDVS)

A comprehensive academic psychometric profile of the Customer Data Vulnerability Scale (CDVS) developed by Martin,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Sport Shopper Experience Scale (SSES)

A comprehensive psychometric guide to the Sport Shopper Experience Scale (SSES), a 12-item, three-dimensional instrument...

September 18, 2026 • Dr. Mohammed Looti
Scales

Word-of-Mouth (Social Benefits) (WOM)

A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Word-of-Mouth (Negative)

A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Materialism Scale

The Materialism Scale (Material Values Scale, MVS), developed by Marsha L. Richins and Scott Dawson...

September 17, 2026 • Dr. Mohammed Looti
Scales

Value from Product Possession (VFPP)

A comprehensive academic analysis of the Value from Product Possession (VFPP) scale developed by Cassie...

September 17, 2026 • Dr. Mohammed Looti
Scales

Trust in Brand (TIB)

An exhaustive academic analysis of Chaudhuri and Holbrook's (2001) Trust in Brand (TIB) scale, covering...

September 17, 2026 • Dr. Mohammed Looti