Scales
Brand Familiarity (BRFM)
The Brand Familiarity (BRFM) scale, developed by Steenkamp, Batra, and Alden (2003), is a 3-item...
# Consumer Behavior
807 results
Scales
Attitude Toward the Ad (Violence) (ATAV)
A comprehensive psychometric guide to the Attitude Toward the Ad (Violence) (ATAV) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Usefulness)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pre-Birth Era Nostalgia) (ATAPB)
A comprehensive psychometric guide to the Attitude Toward the Ad (Pre-Birth Era Nostalgia) (ATAPB) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Novelty) (ATAN)
The Attitude Toward the Ad (Novelty) (ATAN) scale is a psychometric instrument developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (General Nostalgia) (ATAG)
A comprehensive academic psychometric profile of the Attitude Toward the Ad (General Nostalgia) (ATAG) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Focused Nostalgia) (ATAFN)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Focused Nostalgia) (ATAFN) scale, examining...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Act (Opening Account) (ATAA)
An in-depth academic examination of the Attitude Toward the Act (Opening Account) (ATAA) scale, developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Desirability of the Food (DSFD)
Comprehensive academic overview of the Desirability of the Food (DSFD) scale developed by Alexander Fedorikhin...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Deal Exclusivity Justification (DLEXJ)
The Deal Exclusivity Justification (DLEXJ) scale is a 3-item semantic differential tool developed by Barone...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Deal Exclusivity (DLEX)
A comprehensive psychometric review of the Deal Exclusivity (DLEX) scale developed by Barone and Roy...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Convenience of the Transaction (Digital) (CTD)
The Convenience of the Transaction (Digital) (CTD) scale, developed by Joel E. Collier and Daniel...
September 18, 2026
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Dr. Mohammed Looti