Scales

Certainty of Product Performance (COPP)

Comprehensive academic overview of the Certainty of Product Performance (COPP) scale developed by Weathers, Sharma,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Engagement in Self-Concept (BEIS)

Comprehensive academic guide and psychometric review of the Brand Engagement in Self-Concept (BEIS) scale, developed...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Community Interest (BCI)

Comprehensive academic overview of the Brand Community Interest (BCI) scale developed by John W. Schouten,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Advertiser (ATTA)

A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Empathy) (ATTA)

A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...

September 17, 2026 • Dr. Mohammed Looti
Scales

Alienation (Consumer) (ALI)

Comprehensive academic guide to the Consumer Alienation from the Marketplace Scale (ALI), developed by Neil...

September 17, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Willing to Use) (AT)

Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Usefulness) (AT)

The Ad Trust (Usefulness) (AT) subscale, developed by Soh, Reid, and King (2009) as part...

September 16, 2026 • Dr. Mohammed Looti
Scales

Online Comparison Shopping Behaviour

A comprehensive psychometric analysis of the Online Comparison Shopping Behaviour (OCSB) scale by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti