Scales

Loyalty to the Service Provider (LTTS)

A comprehensive psychometric guide to the Loyalty to the Service Provider (LTTS) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Knowledge of the Product Class (KOTP)

The Knowledge of the Product Class (KOTP) scale is a 3-item psychometric instrument developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Interest in the Advertised Brand (IITA)

The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

In-Shopping Preference

A comprehensive academic guide to the In-Shopping Preference (ISP) scale developed by Blakney and Sekely...

September 17, 2026 • Dr. Mohammed Looti
Scales

Innovativeness (Technological) (INN)

A comprehensive academic psychometric profile of the Innovativeness (Technological) (INN) scale developed by Gordon C....

September 17, 2026 • Dr. Mohammed Looti
Scales

Gadget Loving (GL)

A comprehensive academic analysis of the Gadget Loving (GL) scale, an 8-item psychometric measure created...

September 17, 2026 • Dr. Mohammed Looti
Scales

Financial Planner Beliefs (FPB)

The Financial Planner Beliefs (FPB) scale is a 4-item psychometric assessment developed by Biehal and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Complementarity of Product Forms (COPF)

A comprehensive academic guide to the Complementarity of Product Forms (COPF) scale developed by Koukova,...

September 17, 2026 • Dr. Mohammed Looti