Scales
B2B Decision-making Styles Scale
A comprehensive psychometric review and diagnostic guide for the B2B Decision-making Styles Scale (B2B-DMSS), assessing...
Marketing Research
204 results
Scales
Antecedents of Consumer Brand Engagement and Brand Equity of Apps–Measurement Model
A comprehensive psychometric guide to the Antecedents of Consumer Brand Engagement and Brand Equity of...
September 27, 2026
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Dr. Mohammed Looti
Scales
Antecedents and Outcomes of Purchase Justification in a Hedonic Online Context–Model Questionnaire
A psychometric review and complete instrument guide for the Antecedents and Outcomes of Purchase Justification...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Brand Hate Scale
A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its conceptualization, tripartite affective...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Cross-Channel Integration and Consumer Retention–Model Inventory
A psychometric review and complete inventory of the Cross-Channel Integration and Consumer Retention Model (Mishra...
September 27, 2026
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Dr. Mohammed Looti
Scales
Customers’ Experienced Product Quality (CEPQ)
The Customers' Experienced Product Quality (CEPQ) scale is a 24-item psychometric instrument evaluating product quality...
September 24, 2026
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Dr. Mohammed Looti
Scales
Costliness of the Company’s Crisis
A comprehensive psychometric guide to the Costliness of the Company's Crisis scale (Antonetti & Baghi,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Control of the Brand (Owners)
A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...
September 24, 2026
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Dr. Mohammed Looti
Scales
Brand Preference (Purchase)
A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...
September 24, 2026
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Dr. Mohammed Looti
Scales
Luxury Brand Heritage and Genuineness
A psychometric review of the Luxury Brand Heritage and Genuineness Scale developed by Lidan Xu...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Luxury Brand Functional Essence
Comprehensive academic overview of the Luxury Brand Functional Essence scale developed by Lidan Xu and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Brand Trustworthiness and Promise-Keeping
A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...
September 24, 2026
•
Dr. Mohammed Looti