Scales

Value of Win-Back Offer (VOWB)

The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Value of the Transaction (VOTT)

Comprehensive academic review of the Value of the Transaction (VOTT) scale developed by Clara Agustin...

September 17, 2026 • Dr. Mohammed Looti
Scales

Skepticism of Claim (SOC)

Comprehensive academic overview of the Skepticism of Claim (SOC) scale developed by Biswas, Dutta, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Shopping Orientation (Recreation) (SO)

A comprehensive psychometric review of the Shopping Orientation (Recreation) scale, developed by Velitchka D. Kaltcheva...

September 17, 2026 • Dr. Mohammed Looti
Scales

Satisfaction with Company (SWC)

The Satisfaction with Company (SWC) scale, developed by Rosa Chun and Gary Davies (2006), is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Refund Claim Likelihood (RCL)

Comprehensive academic overview of the Refund Claim Likelihood (RCL) scale developed by Monika Kukar-Kinney and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Quality (Car Brand) (QUA)

An in-depth psychometric analysis of the Quality (Car Brand) (QUA) scale, formulated by Claes Fornell...

September 17, 2026 • Dr. Mohammed Looti
Scales

Product Failure Severity (PFS)

A comprehensive academic guide to the Product Failure Severity (PFS) scale developed by Yany Grégoire...

September 17, 2026 • Dr. Mohammed Looti