Scales
Retail Patronage (Importance of Convenience) (RP)
A comprehensive academic psychometric profile of the Retail Patronage (Importance of Convenience) scale developed by...
Marketing Research
204 results
Scales
Brand and Category Familiarity (BCFAM)
A comprehensive psychometric guide to the Brand and Category Familiarity (BCFAM) scale developed by Ingrid...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Perceptions of Sales Pressure Scale (POSP)
A psychometric review of the Consumer Perceptions of Sales Pressure Scale (POSP), examining its dual-construct...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Virtual Social Influencer Trustworthiness Scale (VSIT)
A comprehensive academic guide to the Virtual Social Influencer Trustworthiness Scale (VSIT), a 16-item psychometric...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Disidentification Scale (CDIS)
A comprehensive academic analysis of the Consumer Disidentification Scale (CDIS) developed by Alexander Josiassen (2011),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Product Design Scale (PDS)
The Product Design Scale (PDS), developed by Homburg, Schwemmle, and Kuehnl (2015), measures consumers' holistic...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Disgust Index (CDI)
The Consumer Disgust Index (CDI) is a validated 2-item psychometric instrument measuring the intensity of...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Time Pressure When Shopping Scale (Retail Manager-Rated) (TPWS)
A detailed academic overview of the Time Pressure When Shopping Scale (Retail Manager-Rated) (TPWS) developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Market Knowledge Tacitness Scale
A comprehensive psychometric review of the Market Knowledge Tacitness Scale (MKT), developed by De Luca...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Data Falsification Intentions Scale (CDFI)
A comprehensive academic analysis of the Customer Data Falsification Intentions Scale (CDFI), examining its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Control Over Personal Data Scale (CCPD)
The Customer Control Over Personal Data Scale (CCPD) is a 3-item psychometric instrument adapted by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Data Vulnerability Scale (CDVS)
A comprehensive academic psychometric profile of the Customer Data Vulnerability Scale (CDVS) developed by Martin,...
September 18, 2026
•
Dr. Mohammed Looti