Scales
Attitude Toward the Ad (Informativeness) (ATAI)
The Attitude Toward the Ad (Informativeness) (ATAI) is a validated 3-item semantic differential scale developed...
Marketing Research
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Scales
Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
September 18, 2026
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Dr. Mohammed Looti
Scales
Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP)
A comprehensive psychometric analysis of the Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP) scale...
September 18, 2026
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Dr. Mohammed Looti
Scales
Design Ability (DSAB)
A comprehensive academic analysis of the Design Ability Scale (DSAB) developed by Moreau, Bonney, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Contact Frequency Irritation
Comprehensive academic guide to the Contact Frequency Irritation (CFI) scale developed by Andrea L. Micheaux...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Salesperson (ATSP)
Explore the Attitude Toward the Salesperson (ATSP) scale by Steven P. Brown (1995). Learn about...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Utilitarian) (ATPU)
Comprehensive academic overview of the Attitude Toward the Product/Brand (Utilitarian) (ATPU) scale developed by Voss,...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Hedonic) (ATPH)
The Attitude Toward the Product/Brand (Hedonic) (ATPH) scale by Voss, Spangenberg, and Grohmann (2003) is...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Logo (Interestingness) (ATLI)
A comprehensive psychometric guide to the Attitude Toward the Logo (Interestingness) (ATLI) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Hatred)
A comprehensive academic analysis of the Attitude Toward the Brand (Hatred) (ATBH) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward a Self-Designed Product
A psychometric review of the Attitude Toward a Self-Designed Product (ATSDP) scale (Moreau, Bonney, &...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attachment to the Brand (Passion) (ABP)
A comprehensive academic psychometric profile of the Attachment to the Brand (Passion) (ABP) subscale by...
September 18, 2026
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Dr. Mohammed Looti