Scales
Company Product Purchase Intention Scale
The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...
Marketing Measurement
155 results
Scales
Provider-Switching Learning Cost Scale (PSLC)
A comprehensive academic guide and psychometric profile of the Provider-Switching Learning Cost Scale (PSLC) developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Provider-Switching Benefits Loss Scale
An in-depth academic review of the Provider-Switching Benefits Loss Scale (PSBL), exploring its psychometric properties,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Service Provider Repurchase Intention Scale
A comprehensive psychometric guide to the Service Provider Repurchase Intention Scale (RPINT) by Karpen et...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Preference for Store Brands Scale (STORBRAND)
The Preference for Store Brands Scale (STORBRAND) is a psychometric instrument developed by Stephan Zielke...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Personalization Scale (PAPS)
The Perceived Ad Personalization Scale (PAPS) is a validated 3-item psychometric measure designed to evaluate...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Divergence Scale (ADS)
A comprehensive academic guide to the Ad Divergence Scale (ADS), measuring consumer perceptions of advertising...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Attention and Absorption Scale
A comprehensive academic guide to the Ad Attention and Absorption Scale (AAAS) developed by Kim...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to Advertising Vulnerability Scale (ARAVS)
A psychometric review of the Affective Response to Advertising Vulnerability Scale (ARAVS), measuring perceived consumer...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Evaluations of Brand Extensions (CEBE)
The Consumer Evaluations of Brand Extensions (CEBE) scale is an academic psychometric tool developed by...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Personal Involvement Inventory for Advertising (PIIA)
A psychometric review of the Personal Involvement Inventory for Advertising (PIIA) developed by Judith Lynne...
September 11, 2026
•
Dr. Mohammed Looti