Scales

The Brand Morality (BM) Scale

A comprehensive academic evaluation of the Brand Morality (BM) Scale, a 12-item psychometric instrument developed...

September 27, 2026 • Dr. Mohammed Looti
Scales

Booth Attractiveness Scale

The Booth Attractiveness Scale is an 18-item psychometric measurement tool developed by Wang et al....

September 27, 2026 • Dr. Mohammed Looti
Scales

Customer Experience Scale

A psychometric review of the Customer Experience Scale (CE Scale) developed by Verma and Kaur...

September 27, 2026 • Dr. Mohammed Looti
Scales

Coupon Sharing (Social Goal)

An in-depth psychometric analysis of the Coupon Sharing (Social Goal) scale, developed by Fang, Dong,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Connection with the Product Creators

Comprehensive academic overview of the Connection with the Product Creators Scale by Christoph Fuchs, Ulrike...

September 24, 2026 • Dr. Mohammed Looti
Scales

Comprehensiveness of the Information

A psychometric evaluation and scale overview of the Comprehensiveness of the Information measure developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Competence From Name Cues

An in-depth academic examination of the Brand Competence From Name Cues scale developed by Zhang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Retail Experience Distinctiveness

A comprehensive psychometric guide to the Retail Experience Distinctiveness scale developed by Henkel and Toporowski...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Admirability

A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Customization

A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...

September 24, 2026 • Dr. Mohammed Looti