Scales

Brand and Category Attitude

The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertised Brand Manufacturer Trust (ABMT)

A comprehensive academic analysis of the Advertised Brand Manufacturer Trust (ABMT) scale, covering psychometric validation,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Loyalty Program Preference

A comprehensive psychometric overview of the Loyalty Program Preference (LPP) scale developed by Yi &...

September 16, 2026 • Dr. Mohammed Looti
Scales

Coupon Promotion Attitude (CPA)

A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Company Customer Care (PCCC)

Comprehensive academic overview of the Perceived Company Customer Care (PCCC) scale developed by Rifon et...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Promise Trustworthiness

The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Evaluation (AIE)

A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...

September 16, 2026 • Dr. Mohammed Looti