Scales
Involvement with Television Character (IWTC)
A comprehensive psychometric review of the Involvement with Television Character (IWTC) scale developed by Alan...
Communication Studies
130 results
Scales
Involvement of Group in Conversation (IOGI)
The Involvement of Group in Conversation (IOGI) scale is a 4-item psychometric instrument developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement in the Message (Motivation) (IITM)
A comprehensive psychometric overview of the Involvement in the Message (Motivation) (IITM) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Social Decentering Scale (SDS)
The Social Decentering Scale (SDS), developed by Mark V. Redmond and Judy M. Bunyi, is...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Personal Report of Intercultural Communication Apprehension (PRICA)
A comprehensive academic guide and psychometric overview of the Personal Report of Intercultural Communication Apprehension...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Personal Report of Interethnic Communication Apprehension (PRECA)
The Personal Report of Interethnic Communication Apprehension (PRECA) is an empirical psychometric instrument designed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Revised Generalized Ethnocentrism Scale (GENE)
The Revised Generalized Ethnocentrism Scale (GENE), developed by James W. Neuliep and James C. McCroskey,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Social Decentering Scale (SDS)
An academic psychometric guide to the Social Decentering Scale (SDS), developed by Mark V. Redmond...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Proteus Effect and Negotiation Experiment – Nick Yee
An academic examination of Nick Yee's seminal negotiation experiments and the psychological mechanisms underpinning the...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Media Equation Studies (Treating computers as social actors) – Byron Reeves and Clifford Nass
A comprehensive academic analysis of Byron Reeves and Clifford Nass's Media Equation paradigm, examining how...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Others-Focused) (AMI)
A comprehensive academic psychometric profile of the Ad Message Involvement (Others-Focused) (AMI) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti