Scales
Talkaholic Scale (TAS)
An exhaustive psychometric overview of the Talkaholic Scale (TAS) developed by McCroskey and Richmond (1993),...
Communication Studies
130 results
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
September 12, 2026
•
Dr. Mohammed Looti
Scales
General Perceived Appropriateness
A comprehensive academic analysis of the General Perceived Appropriateness (GPA) scale, examining its theoretical foundations,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Persuasiveness (APers)
The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Simultaneous Multi-Media Usage
Comprehensive academic overview of the Simultaneous Multi-Media Usage (SMMU) scale, evaluating its psychometric properties, theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Persuasion Susceptibility (APS)
A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Social Representations Theory – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's Social Representations Theory, exploring its epistemological foundations, mechanisms,...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Social Penetration Theory (Onion Model) – Irwin Altman & Dalmas Taylor
A comprehensive academic analysis of Irwin Altman and Dalmas Taylor's Social Penetration Theory, exploring interpersonal...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Review Helpfulness Intent Scale (RWHI)
Comprehensive academic overview of the Review Helpfulness Intent Scale (RWHI), examining its psychometric properties, theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Review Quality Scale (RVHL)
The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Informativeness Scale (IGS)
A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility and Usefulness Scale (SCUS)
A comprehensive psychometric guide to the Source Credibility and Usefulness Scale (SCUS) developed by Park...
September 12, 2026
•
Dr. Mohammed Looti